21st Century Publishing

Instructor Lowry McFerrin

Instructor Lowry McFerrin

Self-Publishing in the 21st Century

Saturday – October 10, 2009, 10 am – 4 pm

You’ve plotted, planned, revised, agonized over, edited and re-written three books just to finish one. Still, you can’t find an agent or publisher to carry your project forward. But you don’t want to self-publish, because a “real” writer… a SERIOUS writer… wouldn’t dream of resorting to that. Well, not necessarily. Did you know that many notable writers self-published:

  • Edgar Rice Burroughs: Tarzan
  • Benjamin Franklin: Poor Richard’s Almanack
  • Beatrix Potter: The Tale of Peter Rabbit
  • Henry David Thoreau: Walden
  • Mark Twain: The Adventures of Huckleberry Finn
  • James Joyce: Ulysses
  • Richard N. Bolles: What Color is Your Parachute

. . .and scores of others, including many of your contemporaries (Dave Eggers, Jeff Greenwald, Louise Hay), some of whom got noticed and eventually picked up by major publishing houses because of their self-published books.

In today’s world of publishing, the advent of the Internet (not to mention the other mind-boggling computer advances) has revolutionized the options for publishing, PR, and marketing. Self-publishing is no longer a dirty word; it’s simply another way, as viable and as valuable as any other, to get your work out into the world.

So how do you go about it without making major mistakes?

During Self-Publishing in the 21st Century, we’ll discuss manuscript preparation, book layout & design, cover design, printing methods (including print-on-demand), binding choices, ISBN, marketing and distribution, fulfillment services and the associated costs. The workshop covers the role of new media marketing opportunities such as social networks, websites and other online marketing tools for self-publishing writers.

Lowry McFerrin learned to love the smell of printers’ ink as a teenager while working for his family-owned, San Francisco-based lithography company. He has served as VP of Distributor Sales for a barcode label manufacturer and today is President/CEO of ProForma Mactec Solutions, a printing and marketing services provider. In addition to supplying these services to publishers such as Lonely Planet Press, Travelers’ Tales, Hunter House Books, Birdcage Books, and Left Coast Writers, Lowry has helped numerous authors self-publish and market their books.

A successful self-publishing journey begins with a small investment in the basics.

Space is limited. To reserve a place please respond by return email to easeintoprint@pacbell.net

Directions will follow.

Comments from past workshop participants:

I…wanted to personally let you know how much I enjoyed the class and your honesty about the whole process. I can see I have a lot of work ahead of me, but it’s better than watching re-runs all night!—Dorothy C., Writer

What fun to be your student! I really learned a lot and your guidance will be invaluable as I (cautiously) make the leap from the wee chair to the brave new frontier of cyber-self-pub, or whatever of the dizzying combinations I end up choosing. It did just what I wanted it to: it gave me a good overview of the options and a sense of the pitfalls for various kinds of “do-it-yourselfing”.—Joanna B., Teacher/Writer

Very, very useful and inspiring! All my questions were answered.—TC, Author

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Literary Inspiration at Homeward Bound

Sheldon Siegel

Sheldon Siegel

Literary luminaries will join members of Homeward Bound’s creative writing groups to present a special fundraising event from 1 to 4 p.m. Sunday, Oct. 4, at The Next Key Center.

“How I Became a Writer … An Afternoon of Inspiration” will feature readings and commentary by a stellar lineup of Marin’s published talent along with residents of Homeward Bound programs who participate in focused writing groups that work on journaling, poetry, and more.

The speakers include Sheldon Siegel, writer of bestselling thrillers.

Tickets cost $50 and include refreshments by Fresh Starts Catering, a program of Homeward Bound of Marin. You may purchase tickets at the door or call 415-382-3363 x211 for advance reservations.

For more information, please contact Homeward Bound at (415) 382-3362 ex. 211 or visit www.hbofm.org.

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Indie Ideas

file_1_3Do What You Love and Make a Living

Learn how at the Simplie Indie writer’s workshop this weekend on September 19, 2009. Four panelists will cover the information essential to achieving your writing goals in a new, fast paced, internet based environment.

Bill Walker on new publishing

Jennifer Bourn on personal branding

Jerry Kennedy on sales

Stephanie Chandler on tricks of the trade.

Panelists include Social Networking Strategist Peter Lang.

Register Today: simplieindie.com/writer-event.html

When: September 19, 2009, 8 am to 5 pm—includes rolls and coffee and catered lunch. Where: The Clubhouse at Woodcreek Golf Club, 5880 Woodcreek Oaks Blvd, Roseville, CA Questions? Contact Roxanne Dodge at 916.531.3470 or roxanne.dodge@SimplieIndie.com

All attendees receive a goodie bag containing books, CDs, and coupons worth hundreds of dollars.

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Positively Glacial

Dallas+Morning+News+Glacier+Story+IMG_1449The Dallas Morning News, one of America’s premier daily newspapers with an outstanding Sunday Travel section, published Dick Jordan’s story “Glacial pace: Go with the floe and see what southeast Alaska has to offer” on August 16, 2009.

The story (not yet available on the newspaper’s Web site) and three of Dick’s photos took up an entire page of the paper’s Travel section.

This is Dick’s second story on glacier touring in Southeast Alaska.  His first story on this part of America appeared on Mother’s Day in the San Francisco Chronicle.

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Coming up for Dick Jordan …

Dick Jordan has become a an active member of the Bay Area Travel Writers, a not-for-profit, professional association of writers and photographers with outstanding achievements in travel journalism. These professionals share their unique stories in newspapers, magazines, books, Internet publications, and travel industry publications.

In June he joined Left Coast Writers, a prestigious group of well-known as well as new writers of all genres, fiction, non-fiction, poetry, sci-fi, and travel, which holds its monthly “salon” meetings at one of America’s premier independent book stores, Book Passage, in Corte Madera.

Dick will be attending the Bay Area Travel Writers Photojournalism conference in San Francisco this Saturday, and (along with photographer, Joel Grey, well-known for his co-starring performance with Liza Minelli in the movie Cabaret) will be participating in the annual Book Passage Travel Writers & Photographers Conference next week.

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What’s Up at Roadwork? Wendy Merrill’s “How Chasing Mr. Wrong Led to Mr. Write”

Wendy Merrill’s March/April column, “How Chasing Mr. Wrong Led to Mr. Write,” is still front and center at Roadwork on the Left Coast Writers site – http://www.leftcoastwriters.com/category/road-work/ – but you’ve already read it, right? Now, if you haven’t submitted something to Roadwork yet yourself, what are you waiting for? Contact Pat to submit your story or to pitch an idea. Roadwork@Leftcoastwriters.com.Are you ready for Roadwork?

Roadwork is the LeftCoastWriters.com on-line column about travel, writing and the writer’s life. All members of Left Coast Writers are welcome to submit an essay of 800 to 1000 words to editor Pat Bracewell at Roadwork@Leftcoastwriters.com for on-line publication. A new Roadwork column is posted on our website every other month.

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Benefit for Burundi-Building Project at Book Passage – Corte Madera, coordinated by Michael Shapiro

Saturday, April 7, 7PM
Book Passage || 51 Tamal Vista Dr. || Corte Madera, CA
For Info: Book Passage

From MICHAEL SHAPIRO:
I’m coordinating a benefit with Prosper Ndabishuriye to rebuild homes in Burundi. Prosper is a director of a home-building project in Burundi’s Camara area, bringing together Hutu and Tutsi youth to construct homes for some of the country s thousands of refugees. During the 1990s, Burundi was devastated by civil wars similar to those in Rwanda, but Prosper’s group is building homes and giving employment to young men and women.

This is a FREE event and will include a 10-minute video presentation about the project. Prosper has a wonderfully ebullient presence and this will be a thoroughly enjoyable evening, as Bay area writers and their friends join to support this project. All are welcome. Those who attend will be asked to donate to Prosper’s non-profit organization, which is sponsored in the US by the Heritage Institute.

The project has built 457 homes so far and seeks to build another 100 by the end of the year. Donating is optional — we can build a home for every $900 we raise.

The San Francisco Chronicle wrote about Prosper’s efforts in 2005; for the story, please see: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2005/02/27/TRGBJBFVRG1.DTL

If you can’t make the event but would still like to donate, click here.

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