LEFT COAST WRITERS LITERARY SALON: Peter Lang, Social Media Strategist and CEO of Uhuru Network
Wondering about websites, blogs, Facebook, Twitter, and so on and how they can possibly help you get the word out about your work? We’ve asked Social Media Strategist and CEO of Uhuru Network, Peter Lang, to come to the Bay Area for the second time this year (he was also at the Book Passage Travel Food and Photography Conference) to share his knowledge and demystify the social media and online worlds for you.
Peter is co-founder, CEO and lead strategist of Uhuru Network. He is also a co-creator and English author at Tricksfacebook.com, a multilingual tech blog focused on Facebook; co-creator and photographer for Stylishlyme.com, a personal fashion / travel blog; and co-creator of the LingoYou educational project, which uses blogging in high schools to connect and create a global conversation between two schools with different languages.
He built his first computer at the age of 10. By the time he graduated with a Degree in International Business and a Certificate in Finance, this dynamic young business consultant and new media strategist had already created a marketing department for one of the largest logistic brokers in the U.S., worked with the World Trade Organization as a lobbyist for a major growers’ association, and served as Operations Director for an up-and-coming educational and environmental non-profit. He served as President of his college fraternity and studied strategic marketing, international logistics, and international management at the ESCE (Ecole Superieure du Commerce Exterieur) in Paris. As an assistant in the computer lab for his college Engineering Department, he created servers, built networks, advised on all upgrades and conversions, and trained faculty and students on the equipment for 7 labs housing hundreds of computers.
“I believe we’re in the midst of the biggest opportunity since the industrial revolution,” says Peter. “My goal is to take away the stress and fear of social media. The internet is an outstanding resource for people and information. I love removing barriers so that clients can address it professionally, responsibly, fearlessly and with curiosity and spontaneity. Networks bring people closer together. They facilitate opportunities and help us find people with similar ideas and passions. That’s power. They increase our capabilities and our reach. They remind us that we are not alone.”
Today, he brings his far-ranging travels and experience to bear in his work teaching and advising in the areas of new technology and social media strategy. Through Uhuru Network, Peter and his team are designing communication experiences and tools centered on what their partners hope to achieve with a focus on strategy, content development, graphic design, and online skill development. Peter Lang is changing lives, supplying businesses with the tools to navigate the rapidly changing netscape and teaching young and old a whole new “LANGuage.”