LEFT COAST WRITERS FERRY PLAZA BOOK PARTY: Smart Sales Manager: The Ultimate Playbook for Building and Running a High-Performance Inside Sales Team by Josiane Feigon
Despite their expertise with traditional techniques, many don’t “get” the new world of Sales 2.0. They don’t know how to train their teams in social selling, digital communications, and disruptive content creation, skills that are absolutely vital in today’s sales environment. The pressure to produce can be crushing, but the guidance provided has been minimal … until now. Smart Sales Manager shows readers how they can lead their inside sales squads to success—from hiring and motivating to training, coaching, and more, including: Customer 2.0: Selling to the new elusive buyer; Tools 2.0: Choosing the best sales productivity and intelligence tools for their team; Talent 2.0: Hiring, training, and retaining inside sales superheroes; and Manager’s cheat sheets: Motivational strategies to salvage deals, engage employees, and boost managerial clout. Complete with real-life examples and smart sales strategies, this indispensable resource will bring managers up to speed fast.
Josiane Feigon, author of Smart Selling on the Phone and Online and Smart Sales Manager, is a pioneer, maverick, and visionary in the inside sales community. A twenty-year veteran of the industry, Josiane is the founder of TeleSmart Communications. Since 1994, this San Francisco-based solutions provider has been a leader in developing global Inside Sales teams and managers.
Josiane is a global thought leader who understands sales from the inside out. For the past two decades, she has combined her sales and marketing talents in building a brand. She has trained thousands of salespeople and certified hundreds of managers on her TeleSmart 10 system, carving a niche with some of the most talented and progressive Fortune 1000 high-tech companies in the world. Her company, based in the heart of Silicon Valley, has its finger on the pulse of the action.