BRUCE ANDERSON is the editor of VIA, a travel magazine (with a 

circulation of three million readers) for AAA members in five 

western states. He has been the editor of VIA since December 

1998. Anderson, formerly a writer-reporter for Sports Illustrated 

magazine for 10 years, also served as the editor of Stanford 

magazine. During his five-year tenure at Stanford, the magazine 

twice won the Robert Sibley Magazine of the Year Award, an honor 

presented by Newsweek to the nation’s best college or university 

publication. Anderson has also written articles for Sports 

Illustrated, Time, Life, Smithsonian, Gentleman’s Quarterly and 

others. A fourth-generation Californian, Anderson graduated from 

Stanford in 1979.